How to calculate conversion rate in sales with no doubt
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All you have to do is divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%. The pipeline, including deals that get pushed from one month to another, play no part in calculating the conversion rate. If the sales department secures 15 deals from the 100 leads then you arrive at a sales conversion rate of 15%.
Conversion rate = conversions / total visitors x 100;
Sales scorecards automatically calculate conversion rates and break them down by rep. In week 1, you had 1,200 people enter your store. The formula for a conversion rate is the number of times a goal is completed divided by the number of people who had the opportunity to complete that goal. Of course, we want to get granular.